Beautiful & stylish: an adventure in Nantes

When Laetitia, aka ‘Poulette in the city’, asked me to design the patterns for her fabric collection, I jumped at the chance! As we’re both from Nantes, we had a few mutual friends who’d already brought us together on creative projects and at craft fairs…

custom print created by axelle design

Laetitia had a very specific vision right from the start: an all-over leopard print – her favourite animal – on a caramel background, a trendy, warm shade, perfect for adding warmth to our winter outfits! She wanted to see feline silhouettes depicted from different angles, all sharing the speckled pattern of their coats to create a camouflage effect. The idea was to combine a fairly detailed pattern with a two-tone colour scheme for a graphic effect reminiscent of jacquard… Naturally, I therefore opted for a pencil sketch of the six leopards, followed by a pattern repeat in Illustrator, starting with a dense version and then a more open one.

It is this latest version that you can now see, printed in France on a beautiful opaque viscose, available to view on my Insta

Stay tuned – over the next few days I’ll be revealing the steps involved in creating this first collection, from the initial brief to the sewing of the fabrics!